1/9/2024 0 Comments Juice jam syracuseJuice Jam is the first highly-anticipated event on campus that brings students and organizations together for a festival-style lineup hosted by University Union. Every year, students await the announcement of the lineup so they can buy their trendiest outfits and prepare for the day’s haul. The 2019 Juice Jam lineup included 21 Savage, EARTHGANG, Fletcher, Mt. Kilo Kish, originally a hip hop artist, transitioned into indie pop through recent releases. Joy followed Kilo Kish on the main stage, performing some of their debut indie folk album that was released in 2018. EARTHGANG, the rap duo from Atlanta, have always had an independent approach to their music. When they were approached by J.Cole to sign with his label they jumped at the opportunity. When Dreamville released its label album, Revenge of the Dreamers III, EARTHGANG drew mainstream attention.Įach performer engaged the crowd with their music. Prior to Sunday, many students, like myself, were mainly excited to see headliner 21 Savage. However, there were a handful of students who were just as excited to see FLETCHER, an up-and-coming indie pop artist who recently released an EP entitled you ruined new york city for me. I would be lying if I said I had heard her name before the lineup came out. About 8,500 Syracuse University students and music lovers gathered at Skytop Field on South Campus to catch Childish Gambino and Calvin Harris perform at the annual concerts. Printed tanks, plastic shades and denim shorts were the Juice Jam uniform Sunday afternoon. However, when I listened to this EP in preparation for Juice Jam I fell in love with her music. Juice Jam concertgoers dressed in their end of summer best for the annual show. I was lucky enough to meet FLETCHER backstage and talk with her. After this, I was even more inspired by her sincerity in her music and her message.įLETCHER’s authentic vibe is clearly reflected in her unique sound. She is known for being vulnerable and honest in her songs. While the festival will certainly be a hit amongst the student body, the blaring music and daylong shenanigans are likely to squeeze the juice out of the days of the surrounding. I asked her how she keeps her songs relatable rather than cliché. Juice Jam 2021 will serve as Syracuse University’s reintroduction to campus concert series after not hosting an in-person event since the start of the pandemic. She said, “As long as you’re telling stories that are personal to you, then it’s not going to be cliché.” FLETCHER is an artist who is not afraid to play with how she creates her songs. She said one of the new songs on the EP, titled “Strangers,” was one of the hardest to write because it was completely written from a Facebook message between her ex and her. This type of experimental songwriting can be difficult, but works when the message is strong.
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